Pink Ribbons, Inc. (2011)

Directors:

Léa Pool

Writers:

Actors:

Susan Love, Nancy Brinker, Barbara Ehrenreich, Barbara Brenner, Samantha King

Synopsis:

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
  • Documentary
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60

Pink Ribbons, Inc. (2011)

I went into this expecting a lot, having heard fantastic reviews about how 'shocking' the content is. I wasn't surprised, shocked, appalled. It's a business. It was okay.
December 23, 2012